OPTIMUM | OUTSIDER
It is an undisciplined brand to be sure, a true Outsider. Here there are no deadening labels, definitions or constraints. The sole commandment is the pursuit of excellence, the Optimum. The raw material of beauty and ambition await the guiding hand of the sculptor, the loving caress, the final act of courage, the final coup de grace. The style is not blemished by the dictates of luxury, prevailing trends or mainstream fashion. It has its own unique rhythm – unexpected, startling, original…
MEMORY | MOVEMENT
Miniature exercises in modernity with echoes of a vanishing past. Contemporary flourishes that recall the masterly Italian skills of distant history. To sustain this identity, our greatest strength, we constantly strive to create new classics and offer a new vision of the future at every turn. Memory means Movement: looking back gives us the impetus to move forward.
ESSENTIAL | EMOTION
Memory is our archive, our showroom the wizard’s cave. This is the gallery of the Clockwork Orange where the exhibitor is a raptor’s claw. Your eyes are our social network, your emotions our press office. We came into the world to give you pleasure, to create order from chaos, to celebrate pure form, minimal and clean: seams that tell no lies, hinges that hide nothing. Here only the Real matters. Sincerity in every last detail is the true essence of Revolution.
ART | ALCHEMY
A summing-up of all art, that intimate and mysterious language, its own best translator. Art: art born of boredom, then stimulated by black humour, alchemy, playfulness, anarchy – born in a simple drawing and then infinitely elaborated – a process by turns restless, wrong, questing, applying, experimenting… but always striving to become what it is and nothing else: Art. And of course there is much else, not yet ours to know…